Employee advocacy or influencer marketing? Here are the Top Digital Marketing Trends for 2023

What are your digital marketing plans for 2023?

Krista Nehar, of Boot Camp Digital,  predicts in Forbes the following (9) digital marketing trends that can grow your business in 2023:

  1. Metaverse;
  2. Artificial intelligence;
  3. Customer Experience;
  4. Short videos;
  5. Simple, clear messages;
  6. Influencers;
  7. Employee advocacy;
  8. LinkedIn as a B2B Advocacy Powerhouse; and 
  9. A focus on Foundations;

With a few key global brands such as Starbucks and Nike testing the Metaverse and artificial intelligence driving the algorithm and generating relevant user-content to your audiences or stakeholders, developing a content strategy with clear and simple messaging that is relevant to your audiences and focuses on their experiences to make your brand top of mind are what drives authentic and positive brand experiences. 

Starbucks Odyssey Campaign uses Web3 Technology as part of its Rewards Program

More than ever, brands with values that are adopted internally by employees as key brand ambassadors and influencers within to drive key messages and campaigns are considered more authentic and human to external audiences – giving your brand greater currency and relevance in comparison with overly produced concepts that do not solve their core problems. 

TikTok’s list of most viewed videos of 2022 can demonstrate some simple and easy video formats to inspire you and your brands to increase engagement and dare we say leads that convert to social impact. For example “Tom’s No Longer Homeless” below is a wonderful example of building community culture and lending a helping hand and helping solve the real global housing crisis and its victims: the homeless. Yes, influencer marketing can solve social problems as we have seen time and time again.


Tom is no longer homeless and now has a full time job that he loves ❤️

♬ original sound – Jimmy Darts

Examples of clear, simple messages is Frankie the Dino, the star of the United Nations Development Programme (UNDP) film on climate action called “Don’t Choose Extinction” which grossed 1.8 billion global views and was the first-ever film made inside the UN General Assembly using computer-generated imagery (CGI).

“Bringing Frankie to life at Cannes Lions is a perfect example of how multiple platforms can be used to amplify the world’s most impactful – and creative – environmental campaigns. The creative community should step up to the challenge and use its impressive abilities and minds to get this message out: we only have one earth and the time to act is now.”

Boaz Paldi, Chief Creative Officer at UNDP.

In the last week, SR Curio’s calendar has received enquiries from start-ups, SMEs, an NGO requiring digital packages and solutions from social media, CRM and email marketing as they plan their annual calendars and budgets.

Schedule a strategy call this month with us to see how we can work together to solve some of you and your customers challenges by focusing on foundations such as website, search engine optimisation, email marketing, social media, digital ads, community management and reputation management with our solutions suite. 

We hope you find your rhythm and momentum in January 2023 for an impactful and scalable 2023. Don’t forget to share this email with a colleague if you would like to discuss your plans this month with us. 

Yours in impact,

SR Curio

Published by SR_Curio

Inspire. Motivate. Act.

2 thoughts on “Employee advocacy or influencer marketing? Here are the Top Digital Marketing Trends for 2023

  1. Krista Nehar, of Boot Camp Digital, will predict that in the next five years, businesses will need to adopt digital marketing plans that focus on the following:

    1. ” metaverse” – using artificial intelligence and the internet of things to drive content that is relevant to customers, employees, and influential social media influencers
    2. ” customer experience” – building a personal relationship with customers through customer service, quick and easy video responses, and social media interactions
    3. ” short videos” – creating short, simple, and relevant videos that can be shared on social media, email, and other digital platforms
    4. ” simple, clear messages” – communicating clear, concise messages to customers and employees through
    Great Post

    1. Thank you for adding the context Curt. We have followed Krista on LinkedIn since reading the article. It’s added direction for us as we try to stick to the basic and build on those foundations.

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