We combine talent, digital, capabilities and partnerships to amplify your brand’s social impact
We are on a mission, can we count you in?
It is our mission to scale authentic human experiences and brands to leverage social impact.
The ultimate goal of IMC is to unite all aspects of marketing communications so they work together seamlessly and harmoniously.
Advertising
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Digital
Need to demonstrate exceptional form and function in a digital conte t? Work with flawless design, masterful execution and outstanding user experience created for all digital environments.
The overall creative aesthetic value of the work entered in both sound and visuals.
The inventive use of an existing or new digital technology or group of technologies in order to enhance the user experience and/or brand communication. This may include, but is not limited to, smart automation, apps, on-demand services, content crowdsourcing / distribution, cloud services and marketplaces.Creation of real or near time content allowing brands to respond to world events, public affairs and other real-world, real-time activity in an immediate and meaningful way.content that develops or embodies a brand identity. Successful ideas / stories will utilise various digital platforms and devices to continue and amplify meaningful consumer engagement. This can include, but is not limited to desktop, rich media, mobile, wearable technology, outdoor installations, billboards, retail experiences etc.Creative use of music and/or sound design including sonic branding, music / brand partnership, and music initiated work etc.Creative use of Motion Graphics Design & Animation within a digital context.Creative application of illustration within a digital context and digital manipulation of still imagery including photography.
Creative
Ideas that break through and build true engagement are the holy grail these days. Purpose and point-of-view are now almost table stakes, and a deep cultural connection to the brand the audience and their lives is a standard by which all brands must operate.
Design
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Media Planning and Buying
role of media in creating, leveraging, and amplifying the content.how successfully the placement of the content was used to engage with the consumers and deliver measurable resultsdemonstrate an inspiring and innovative implementation of ideas; work which is enhanced and amplified by a game-changing channel strategy.Including product placement and branding in film, TV, mini-series, web series, music video, streaming services, sponsorship, etc.Including branded social media, websites, microsites, mobile applications, games, native advertising, etc.The use of unlocked insights and understanding of consumer behaviours / needs in order to develop a customised media strategy to meet a brand’s specific business objectives, marketing goals and overall positioning.The sourcing and selection of media platforms to deliver a brand’s message. Entries should detail reach, penetration and frequency of the message to generate the desired response.Entries should demonstrate how media thinking and skilful negotiations with media owners contributed to the execution of a campaign across selected channels and achieved business goals. Consideration will be given to the selection of media as part of brand storytelling and to the creative delivery.Integration of chosen media throughout a campaign. Entries should demonstrate how well the different mediums complement and build on each other to communicate the brand’s message.
Press and public relations
Celebrate the craft of strategic and creative communication.
Need to demonstrate how original thinking, transformative insight and a strategy rooted in earned has influenced opinion and driven business, societal, and/or cultural change. Work with storytelling at its core, which established, protected and enhanced reputation and business of an organisation or brand.
Engaging internal communications and activities, including change management, intended to connect employees with a company identity or message. Entries should demonstrate how activities translated into measurable results, employee satisfaction, and business growth.Work which utilised sponsorship and/or partnership programs in order to meet specific awareness / business goals as well as to enhance the image of a brand, organisation or corporation.The planning and/or handling of the consequences of a crisis or an issue that may affect a company’s credibility and reputation. Entries should demonstrate evidence of the planning and/or implementation of a crisis communication strategy and how the desired outcome was achieved.Work which builds the image / raise the profile and shape the perceptions of a corporate brand, organisation or corporation.Work planned to influence or inform the public policy agenda using either lobbying or wider public affairs strategies, as well as political or ballot initiatives.PR that puts journalism at the forefront of the campaign, with evidence of a high-degree of innovation intended to engage, educate or influence editorial. Entries should explain the relevance of media outcomes, including depth, quality and messaging. Consideration will be given to how this strategy achieved or supported the desired campaign outcome.Work created to launch or re-launch a product or service.Customised strategies designed to communicate a particular point of view / story of a brand / organisation in a consistently relevant way and to build an emotional connection with employees, shareholders and customers alike.Work which uses stunts, events, competitions, promotional games, pop-up events, street art, guerrilla marketing, corporate events, launch parties, live streamed events, festivals etc. to build the value and reputation of a brand or communication project as part of a wider public relations strategy.Work in these categories will be judged on the demonstration of exceptional and creative best practice within the chosen PR specialism.In these categories your entry will be judged on the creative implementation of your chosen PR technique in order to increase reach and achieve desired campaign outcomes.
Content Creation
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Corporate branding
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Consumer research
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Data and customer relationship marketing
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Social Media Engagement
Purpose driven work / brand activism which address social, ethical and environmental issues. Our vision demonstrates how your brand’s purpose has created value and impacted communities by connecting customers to culture.
Work inspired by a specific audience / community, hinging on identifiable social behaviour.
Work inspired by a specific cultural insight stemming from the ideas, customs, values and lifestyles found within a specific region or locality.
Work for brands which are only distributed in a single locality or market that resonated with a specific target audience.
Celebrating the success of disruptive, game-changing work that uses progressive thinking and innovative creativity to challenge the status quo.
Interactive Communications
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Strategic Planning
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Shopper and trade marketing
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Events and Sponsorships
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Print production
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