Coco Loco Wellness Team

Coco Loco Wellness Team

Sofia Ramoi is a storyteller, strategist, and social impact advisor based in Papua New Guinea. She is the founder of SR Curio, a human-centered brand studio and advisory agency that weaves social impact into business, culture, and community transformation. With a background in international marketing and public relations, Sofia has worked across Asia-Pacific, supporting CEOs, chairpersons, and grassroots entrepreneurs alike. She’s an alumna of APEC Voices of the Future 2020, and her work spans climate change policy, sustainable tourism, and women’s economic inclusion. Curious things about Sofia? – She started sewing during a blackout, and that moment sparked an entire slow-living brand. – Her dream home is off-grid, seaside, and full of tropical plants — designed by her, of course. – She’s obsessed with the intersection of culture and tech, and is currently building a life and business that flow between Papua New Guinea, Indonesia, and Sydney. – She's happiest barefoot, with a book in one hand and kokoda (or cold-pressed juice) in the other. Sofia believes in reimagining systems — especially the ones that weren’t built for us — and building soulful brands rooted in wellness, community, and radical inclusion.

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